Media Kit
COLLABS @PRIMRACING_info@leoprim.com
+46763156233
LEO
PRIM
27-year-old content creator from Sweden. I work in content and creative production professionally. In my spare time I race in my rig and create content for it.
Statistics
Instagram · Last 30 Days
Total Views
Across 38 videos
Posts
38
Best Video
282K
20,600 likes
Saves & Shares
14,900
Reach (Unique Accounts)
419K
Demographics & Setup
Who's Watching?
Age Distribution
Gender
99.2%
Male
0.8%
Female
Top Locations
The Rig
Direct Drive Base
Simucube 2 Pro
Steering Wheel
Cube-Controls F-Core EVO
Cockpit
Sim-Lab P1X Pro
Monitor Stand
Sim-Lab Triple Freestand
Pedals
Sim-Lab XP1
Screens
3× AOC CQ32G4VE 32"
Quick Release
Sparco REV QRT
The setup is already in your price range. The audience knows what things cost — and they trust recommendations from someone who actually races at that level.
Instagram Insights
Screenshots from the app
Overview
Reach & Impressions
Audience
About
I'm Leo, 27, based in Sweden. I work in content creation professionally, which means I know what actually makes a clip land — not just what looks good.
On the side I run this page, where I share my sim rig and my racing habit. The focus is hardware, builds, and the details that make a setup work. My audience is enthusiasts who build and upgrade their own rigs — people watching because they want to know what's worth the money.
Engagement Rate
(Likes + Comments) ÷ Followers × 100
Updated August 20, 2026
Followers
2.3K
Avg Likes / Post
1.1K
Avg Comments / Post
288
Engagement Rate
60.79%
Excellent
Top tier — very high audience trust
< 1%
Below avg
1–3%
Average
3–6%
Good
6%+
Excellent
Example Reel
THIS IS HOW IT LOOKS
A real example of how a product placement reel comes together — from setup context to the hardware in action. This is the format, the pacing, and the audience you're reaching.
Views
64K
Avg Watch
20s
Likes
2.9K
Comments
50
Saves
325
Reposts
47
Updated August 20, 2026
Interested in a collaboration?
COLLABS@PRIMRACING_info@leoprim.com
+46763156233